Business development in the digital world

Networking is essential for all involved in business development and the new digital age has opened up a whole new world for business rainmakers.

Events and face-to-face meetings may still be the most preferred form of building relationships and sourcing new business however, there is a world of opportunities being made readily available through social media, especially on corporate networking site, LinkedIn.

Below we have highlighted three key methods of ensuring you are networking efficiently on the world’s largest corporate network.


Make the most of LinkedIn groups

There are thousands of LinkedIn groups based upon everything from marketing professionals to offshore oil and gas jokes and executive networking. Whatever it is your business does and whichever industry you operate in, there’s bound to be a group on LinkedIn with potential customers waiting for you to meet them. Aside from this, they’re a great way of sharing advice and gaining an insight into what others are doing, meaning you can actively stay up to date with the latest news and updates from around your sector.

Create your own discussions

The main idea of LinkedIn groups is you can both comment on existing discussions and create your own. Whether you’ve got some great news to shout about your company, a question to ask about a new legislation or simply have a great industry story to share, LinkedIn groups are a great way of doing this. By creating your own discussions as well as joining others, you’re immediately establishing yourself as an opinion leader in the networks you’re involved in.

Remember, a social network, is social

Social Media can be a great sales channel, opening your business up to millions of prospective clients however, the key is in the name, it is a social network. Of course, when you have a great offer or a great bit of news it’s a no-brainer to get it out on LinkedIn and to the Twittersphere however, you must remember to still keep actively conversing with those in your network. The last thing you want to be seen as is someone who constantly churns out self-promotion, a pet peeve by many people on social networks.


If you haven’t already started using LinkedIn groups, there is no time like the present. Whether your business be a manufacturer of yarn or energy efficient technologies, there will be an audience out there waiting to find out about your products and looking to have you join in industry discussions. Make yourself available now and strengthen your businesses presence in the market.