The experiment found that 100% of entries didn’t read the small print, which, if they had, they would have noticed a small clause which stated that CCS would require a picture of the entrant’s shoes.
“While our experiment is light-hearted and we wouldn’t really demand a photo of your shoes, it clearly shows how easy it is to not see key clauses in the small print,” explained Chris Lee, managing director of CCS.
CCS discovered that hidden contractual clauses in telecoms and IT contracts could be costing the North East’s business community over £5m, and research by The Money Advice Service highlighted that only 16% of people fully read the Terms and Conditions before signing a contract.
CCS also revealed that hidden clauses have cost North East businesses an average £15.70 per phone line, including landline and mobiles, and with an estimated 338,550 landlines in the North East alone.
Chris added: “We’ve seen many businesses caught out by common catches within these agreements, finding themselves in difficult and expensive situations.
“The Telecommunication and IT sector generally has a bad reputation when it comes to such mis-selling and our mission is to become catalysts of change by raising awareness of such practices within the telecoms & IT industry.”
Bryan Hoare, BQ managing director, said: “We were delighted when the CCS team asked us to help with the ARC campaign.
“The white paper being prepared by CCS gives a great insight into the dangers out there not only for small businesses but for firm’s of any size when committing to long term arrangements with their service providers.
“We are looking forward to working alongside CCS and Ward Hadaway to promote this campaign and help raise awareness of the campaign.”
To find out more about CCS’ ethical selling or to download a copy of the company’s white paper on the topic, please visit www.CCSmobile.co.ukTalkingARC
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