Start-ups from across the UK looking to break into the aviation industry are being invited to pitch to join Hangar 51 and work with one of the world’s largest airline groups.
Working with corporate innovation specialist and early-stage investor L Marks, the initiative will support the development of new entrepreneurs to transform the aviation industry and revolutionise customer experience through new technology, products and services.
The 10-week programme, based at IAG’s HQ in London, will enable start-ups looking to enter the aviation industry to trial their products globally and receive mentoring from the group’s senior management team.
This will help them to rapidly accelerate their product development as well as gain access to real customer insights from experts and funding from IAG and L Marks.
Glenn Morgan, IAG’s head of digital transformation, said: “This brand new programme will bring cutting edge digital start-ups into the heart of our business. We want them to tell us what we don’t know.
“If start-ups have something that can be applied to our industry to help our customers then we want to hear from them.
"This initiative is a great opportunity for early stage businesses to fast-track their innovative ideas by working closely with IAG.
“We’ll fully support them through mentoring and funding to improve customer journeys with new disruptive and innovative ideas.”