Businesses across Bromsgrove, Redditch and the Wyre Forest will be urged to become ‘Ambassadors’ for the area, encouraging new businesses to grow or relocate in the region.
The scheme is the brainchild of North Worcestershire Economic Development and Regeneration (NWedR), which is responsible for promoting and enabling growth and sustainable development in the region.
The campaign aims to show North Worcestershire as a ‘natural environment for business’ and is due to be launched on 24 November at Hogarths Stone Manor Hotel in Kidderminster, where local entrepreneur and founder of Little Soap Company, Emma Heathcote-James, will share some tips.
Dean Piper, head of economic development and tegeneration at NWedR, said: “I am proud to be launching our Ambassador scheme for North Worcestershire to support those who want to promote the benefits of working and living in an area which is undoubtedly a place where businesses can grow and thrive.
“Our ambassadors, themselves success stories, will highlight what’s great about North Worcestershire through events, social media, news stories and networking to help businesses that are thinking of relocating to the area understand what it’s really like to be based here.
“We believe the initiative will also inspire those businesses that are already here and are benefiting from this great environment.”
Businesses can become ambassadors for free, with the chance to share their success stories with NWedR.
Mr Piper added: “We’d love to hear from businesses and we would urge them to tell us about their successes and developments.
“Businesses considering relocation are often inspired by other companies who are doing well, and local businesses love to be connected to like-minded neighbours.”
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