The incubator will be the capital’s first dedicated sports tech hub bringing together leading sports industry companies and start-ups under the same roof.
The new facility will be housed in London Sport’s four-story forthcoming ‘House of Sport’ project, providing tech, digital and data start-ups with direct access to the sport sector in an environment designed to foster innovation and collaboration.
Set to open in early 2017, the tech hub will help to advance national efforts to bring the sport and technology industries closer together while providing bespoke support to start-ups focussing on SportTech and FitTech.
Peter Fitzboydon, chief executive of London Sport, said: “Building effective partnerships with technology is the biggest opportunity for getting more people active in the foreseeable future.
“London’s standing as a global hub of tech innovation makes it the perfect place to form these partnerships, and this new tech hub will create an environment which breaks down barriers and opens up opportunities for start-ups.”
Scott Thompson, chief commercial officer at London & Partners, added: “The success of London’s booming tech sector has been built on a culture which encourages entrepreneurs, large corporates and start-ups to share ideas and collaborate.
“This is the essence of the sports tech lab which will be London’s first dedicated sport and health tech lab to bring together some of the world’s biggest sports brands and London’s best sports tech start-ups under the same roof.”
The London Sport and London & Partners Sport Tech Hub will be open to start-up and early-stage tech companies focussed specifically on making it easier for people to be involved in physical activity and sport, and will support organisations in looking to build relationships with the sport sector in London.
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