Business support agency prepares for the future with rebrand

The Generator team

Business support agency prepares for the future with rebrand

North East-based Generator has unveiled a new look as part of a drive to expand its operations and reach throughout the UK.

Generator believes its new offering, which comes on the back of a £100,000 investment from Northstar Ventures, will remove the confusion about what the organisation provides.

CEO at Generator, Jim Mawdsley, explains: “We want to support and reach hundreds more businesses in our native North East and since acquiring Digital Union in 2015, we realised that our current branding and website were no longer fit for purpose.

“We want to practice what we preach and ensure our services are both responsive and ahead of the curve. We needed our look to reflect this as we build more trust from a much wider client base. Thanks to our investment from Northstar Ventures, B2B Marketing Agency Horizonworks were able to carry out a full marketing audit for us and web developers Cargo Creative have created a cutting edge platform to take us forward.

“By merging all sites into one and clearly explaining which services we offer, will help with our expansion plans across the North and even further afield. We are already delivering our specialist masterclasses in Leeds this year and have our eye on other regions to deliver our ground breaking Scale Up programme.

“We now have a full suite of services aimed at music, digital creative, and tech businesses. You can expect to see more commercial services from Generator over the next 12 months.”

“Talent development for the music industry remains one our strongest pillars and the decision to place everything we do in this area under the Tipping Point brand also reflects the way we spearhead and set the standards across the UK. The service has also been growing with additional programmes and we will be soon announcing a new crop of exciting talent that we will be developing at Generator”.

Generator’s marketing manager, Jodie Balmer, said: “It’s been such an exciting and transitional phase at Generator. Not only has our branding been overhauled but our culture as well. We have a really vibrant and ambitious team who are all onboard to propel Generator further.

“We have so many things happening in the first half of the year with the Digital Union manifesto kicking off in April and Evo Emerging’s special 10-year anniversary shebang happening in June, it’s all systems go!”

Samantha Davidson, managing director at Horizonworks, adds: “We were one of the first companies to join Digital Union and through this, we developed a very close relationship with the Generator team.

“We were then commissioned to work with Generator to create a new marketing strategy for the organisation, which has been instrumental in shaping Generator’s rebrand and messaging. We’re proud to have a played a part in contributing to the organisation’s future.”

Generator had been funded by the North East Social Investment Fund managed by Northstar Ventures.