Opta expands with first Birmingham office

Opta expands with first Birmingham office

Global sports media company Perform Group, which owns Opta Sports, will open a brand-new office in Birmingham, the company’s first base in the UK’s second city.

The comes following the group’s acquisition of Scout7, a tech solutions provider used by the football industry to  manage player recruitment.

The new office will bring Scout7 under the same roof as OptaPro as Perform Group looks to incorporate the brands.

OptaPro is the professional services arm of Opta, the sports data firm that provides information to the sports broadcast, media and gaming industries.

Opta records in-depth live data for various sports, including football, cricket and rugby and is the official data partner of the Premier League and Football League in England, as well as La Liga,  MLS and the Eredivisie.

Using Opta data, OptaPro has successfully launched its own suite of products and services, tailored to the needs of professional sports teams and associations, helping apply advanced analytical processes to enhance performance analysis and player recruitment practices. 

Scout7 has been a long-term strategic partner of OptaPro and together the companies service over 300 clients around the world, including every Premier League club and the FA in England.

OptaPro’s staff will now join Scout7 at its current base, the Innovation Birmingham Campus, with an upgraded office totalling 2,695 square feet within the Faraday Wharf building, an increase of 50% based on Scout7’s previous office.

Ben Mackriell, head of OptaPro, said: “Scout7 has been a key partner of OptaPro for a number of years and the relationship has enabled us to provide market-leading data and technology to football clubs in more than 14 countries.

“By aligning Scout7’s technological expertise and industry knowledge with OptaPro, we will be able to provide clubs with enhanced tools that assist them in affecting on-pitch performance and scouting processes.

“We have exciting and innovative plans to develop a product set that will service clubs across multiple departments and we look forward to working with our clubs to deliver solutions that are at the cutting edge of elite sport.”

Founded in 2007, Perform aims to connect the world of sport by supplying quick and detailed information through a network of wholly-owned global media brands.

Lee Jamison, Founder of Scout7, added: “This is the start of an exciting new chapter for Scout7 and a defining moment for professional sports technology.

“Since 2001, we have been the market leader for scouting management solutions in football, supporting clients of varying size and infrastructure in professionalising their player recruitment and assessment processes.

"Now as part of Perform, we will be working in parallel with another industry leader, OptaPro, to continue to drive and innovate in a fast-moving industry.

“With our combined knowledge, skills and expertise, our clients can look forward to strong technology partnerships and cutting-edge products to support and enhance their information management and evaluation processes.”