Zudu, a Scotland-based company offering tailored digital marketing strategies to help UK companies break into the Chinese market, is set to exhibit at Shanghai’s Food and Hotel China on 13-15 November. This is the country’s principal trade show for international companies looking to introduce their products to the Chinese market.
The Zudu team is travelling to China as part of a trade mission supported by the UK Government’s Department of International Trade, with funding also from Dundee City Council. In addition, Zudu will be meeting many of its key partners based in Shenzhen, Shanghai & Hefei.
James Buchan, Zudu’s MD, said: “We are seeing growing interest in our China-focused digital services and one of our key objectives on this trip is to show the many attending UK exporters who want to break into the Chinese market how we can help them.
“We are focused on developing digital solutions which optimise digital presence and protect UK companies wishing to enter the Chinese market. Assistance is vital because there is a range of issues: both in language and culture, as well as entirely different Chinese social media and eCommerce platforms unfamiliar to us in the West.
“And it’s not just the digital approach that carves out market share for exporters to China. An omnichannel approach combining offline and online strategies is vital whether that be service or product related. Zudu helps facilitate these challenges by, amongst other things, developing a cohesive market entry strategy, conducting offline events and engaging with key opinion leaders”.
During the trade mission Zudu will be holding an offline tasting event for its customer, Keith Brewery’s Snake Venom beer in the Silly Dog Bar in Shanghai on 14 November. This forms part of a series of already successful promotional events which Zudu is continuing to conduct across several regions in China. Previous events have resulted in popular celebrity promotion opportunities and a positive result on sales in the market.
Zudu has also successfully developed an anti-counterfeit system for Snake Venom which, using QR codes, means its authenticity can be recorded at every stage of the supply chain journey to the consumer.
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