Jaswinder Bhatt is the new warehouse operative at Fusion.
A West Yorkshire business has created new jobs and doubled the size of its premises amid rising demand from around the world for its unique musical instrument bags.
Liversedge-based Fusion, launched in 2008, was formed by four women to solve the problem of how to protect musicians’ instruments and help them travel and tour with ease.
Its 100 different products are sold all over the world, with 80% of the firm’s sales coming from exports.
Co-founder and director, Nicole Szekeres, said: “Bestselling countries include the USA, Australia, Canada, Spain, Germany, Switzerland, Norway, Hong Kong, Singapore, and Argentina.”
The business, which has a half-million-pound turnover, has an average online order value of £135 and online sales have
This is likely to increase even further over the Christmas period, according to Nicole.
Fusion’s continued growth and success
Sarah Cowley has joined the team as Fusion’s new office administrator, and Jaswinder Bhatt as a warehouse operative.
Alongside job creation, Fusion has expanded its Liversedge warehouse from 1625 square feet to 3409 square feet by taking on
Nicole continued: “As we approach our 10th anniversary we are thrilled to take on Sarah and Jaswinder and to open our expanded new premises.”
“We worked with a local electrician, carpenter and builder to redevelop our existing warehouse as we knocked through into the neighbouring building.
“Like Fusion, these talented contractors have a commitment to quality and innovation in design and manufacturing.
“They completed the project on time and to budget, and the larger site means we now have all of our business functions under one roof and more room for
Bagpipe bags are Fusion’s
“The world is going crazy for bagpipes right now,” she added. “We’ve experienced a 25% growth in online retail sales this year and we’re even selling bags to Hawaii and Japan.”
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