Breaking Free Group pitch for success

Breaking Free Group pitch for success

Birmingham-based Breaking Free Group has been shortlisted as a finalist in a major European digital awards for its creation of a digital healthcare platform targeting addictive behaviours.

Breaking Free Group’s team of behavioural scientists have created an evidence-based addiction treatment programme enabling people to overcome alcohol and drug dependence.

National customers include charities in the substance misuse sector such as CGL and Turning Point, as well as NHS England who commissioned the firm to deliver the world’s first online healthcare intervention in prisons in 2014.

EIT Digital Challenge has selected a total of 234 start-ups from 25 EU countries in the following five categories: Digital Industry, Digital Cities, Digital Wellbeing, Digital Infrastructure and Digital Finance.

The companies will compete in five pitch events across five different European cities including London, Paris, Helsinki and Stockholm at the end of November.

Breaking Free Group will go head-to-head with the remaining nine Digital Wellbeing category finalists at a pitch event in Eindhoven, Netherlands on November 24th in a bid to achieve international growth support from EIT Digital.

Clive Bawden, commercial director at Breaking Free Group, said: “It has been a brilliant 12 months for us following the appointment of our new CTO, our team growing by 20% and securing a number of long-term partnerships with customers.

“It is a fantastic honour to be recognised on a European scale by the EIT and we look forward to pitching in Eindhoven later this year.”

Each of the selected finalists have an average expected 2016 revenue of € 640,000, 13 team members and have raised over € 700,000 funds to date.

Dolf Wittkamper, head of the EIT Digital Accelerator, said: “We are again thrilled with the quality line-up in our challenge finals.

“The average team size and revenues demonstrate these start-ups are ready to scale up internationally and become global scale-ups with our support.”



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