Manchester business creates partnerships for global brands

Mike Havard with the DFDS Seaways special edition of The Beano

Manchester business creates partnerships for global brands

A Manchester start-up is creating winning partnerships for some famous brand names.

Bedrock creates unlikely tie-ups which engage customers and add value for the brands by introducing them to new markets and customers.

For Eurotunnel, Bedrock is developing partnerships with the toy brand Playmobil, the Diary of a Wimpy Kid series of children’s books, and the RSPB.

Bedrock also recently brought together The Beano and DFDS Seaways to create a special print edition which saw 120,000 copies of the famous comic distributed on all four of DFDS Seaways routes to continental Europe.

After setting up projects for clients in his previous role at an advertising agency, Mike Havard set up Bedrock in 2015 when he saw the potential commercial value of a business that specialised in building brand partnerships.

With the support of the Business Growth Hub, part of The Growth Company, and its advisor Anthony Boe, Mike identified the company’s market positioning and business model, and built a firm foundation to scale-up the business.

This advice helped Bedrock identify customer loyalty programmes as a new service, which they developed for Bannatyne Health, ScotRail and Celebrity Cruises among others.

Mike also had access to the range of training, events and networking opportunities the Business Growth Hub offers. 

He said: "The Business Growth Hub have been a great support and sounding board as Bedrock has grown from being a complete start-up to a business that is now successfully delivering work for some of the UK's top brands.”

Anthony Boe of Business Growth Hub said: “Mike has made remarkable progress in developing his proposition and is now working with some fantastic brands to which he’s adding exceptional value.

“Bedrock’s success is a great example of how entrepreneurs with a great idea can quickly scale-up their business operations with a little advice and support. I look forward to seeing the business go from strength to strength.”