BrandContent land contract with historic Harley Street Medical Area

BrandContent land contract with historic Harley Street Medical Area

Welsh PR and content marketing agency, BrandContent, has scooped the contract for the Harley Street Medical Area in central London.

The historic medical area is curated by The Howard de Walden Estate in the heart of Marylebone.

Following a three-way competitive pitch against London-based agencies, BrandContent won the contract which will see them deliver a bespoke PR and amplification programme for the Harley Street Medical Area.

Known nationally and globally for providing the highest standards of medical care, the Harley Street Medical Area is home to 250 clinics and hospitals within a quarter mile of each other.

The latest contract win for BrandContent joins an impressive line-up of global, national and regional clients from London, the South-East, Wales and as far afield as Dubai and America.

The agency’s portfolio includes Admiral Insurance, FairFX, The Royal Mint, Government and a number of tech firms including artificial intelligence firm AMPLYFI, Track My Move and Delio.

Sharon Flaherty, founder and managing director at BrandContent and chair of PRCA Wales, set up the agency three years ago after leaving MoneySuperMarket as the group head of communications.

She said: “We are delighted to be working with the Harley Street Medical Area. The cutting edge medical treatments happening across the hundreds of clinics in the area are breathtaking.

“From the opening of a world-first proton beam therapy centre in the quest for a cure for cancer, to sharing the history of area, there are so many stories to tell of medical significance for the UK and the rest of the world, taking place in a quarter of a mile.”

“This latest client win demonstrates a trend in brands moving away from the large corporate agency model to smaller, more innovative agencies who are challenging traditional agency ways of working.

“Time and time again we’re also proving you don’t have to be based in London to compete on a national and global level. Our location has never held us back when working with national and global clients.”

Lisa Stone, PR, marketing and communications manager at The Howard de Walden Estate, said: “The scale and diversity of The Howard de Walden Estate, in particular the Harley Street Medical Area, is unique.

“We needed an agency that understood the rich heritage of the buildings and could comfortably work across business and property as well as the health sector, communicating our new vision and getting under the skin of the area to tell the rich stories across content and PR. BrandContent really grasped our needs and their vision and depth of knowledge really stood out.”