The marketing and creative agency has celebrated its most successful year to date with a 25% growth in sales for 2017.
Based in the heart of Birmingham’s Jewellery Quarter, Big Cat’s self-described no-nonsense integrated approach has paid off as the company increased its net profit by 100% at the same time.
Managing Director Anthony Tattum said: “Over the past three years we have transformed the agency’s structure and processes, and invested heavily in attracting an amazing team of like-minded creative and strategic talent.
“In 2017 we cemented our reputation across our key industry sectors enabling us to expand and retain our impressive client roster.”
Big Cat attributes its tremendous growth to the increasing demand for an agency qualified to deliver an integrated approach.
“We’re seeing fewer brands opting to engage the traditional single service agency model and increasingly more businesses are coming to us because of our approach.
“Our strong team of talent which spreads across all disciplines – creative communications and marketing – tackle a brief holistically from the offset.
“With a proven track record of this successful approach, we expect Big Cat’s growth to continue at a rate of 25% in 2018.”
With a conversion rate of 81% for new business pitches, Big Cat added three shopping centres to its retail portfolio while broadening its leisure client base by winning entertainment group, Absolutely Leisure and the internationally renowned, British Marine London Boat Show.
Last year also saw the agency strengthen its hospitality partners, most recently with the appointment by The White Swan restaurant in Shawell to deliver a light touch rebrand and full communications programme.
Big Cat’s longest standing client is national charity, YMCA Birmingham which the agency has worked with since 2006.
“I’m really proud that our online presence now reflects the quality of our client work, our industry expertise and our sector knowledge - which should only serve to attract more of the brands and businesses we really want to work with.”
The agency expanded late in the year with the addition of a digital manager, web developer, communications manager and office manager.
Hannah added: “We’ve spent a lot of time making sure we invest in the right talent to join the team and broaden our offering as an agency.
“It’s now more important than ever for our search, content and PR services to connect seamlessly to ensure the most effective outputs that’ll drive success for our clients.”
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