Keywords Studios, the technical services provider to the video games industry, is to acquire Fire Without Smoke to further strengthen the firm’s art services line.
Founded in 2013 and with offices in London and Montreal, Fire Without Smoke provides a full suite of creative and marketing services to game publishers and developers, creating assets such as game trailers, marketing art and materials for esports events, and providing marketing consultancy and general design services to the video game industry.
Fire Without Smoke now has 40 staff across its London and Montréal studios and works with many major game publishers including Square Enix, Riot Games, Deep Silver, Sega, and Capcom.
The company’s founder Will O’Connor will continue as managing director and the other founders, together with the rest of the staff, will also remain with the business.
For the year ending 31 May 2018, Fire Without Smoke is expected to have revenues of £2.8m and adjusted profits before tax of £700k.
Andrew Day, CEO of Keywords Studios said: “Fire Without Smoke’s specialised offering represents an excellent addition to Keywords Studios’ existing capabilities and adds some exciting new services to our global service platform.
“Their expertise in creating stunning CG trailers will be of great interest to Keywords’ client base, as will their broad suite of creative services, including marketing content for esports events.
“We are delighted to welcome the talented and passionate teams of Fire Without Smoke to the Keywords family as we continue to build the business around the world.”
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