A platform designed to bring together brands and creatives to develop online content has launched, giving creators in the gig economy a new potential revenue stream.
The site caters to brands particularly interested in capturing the attention of millennial or Gen Z customers.
After two years of development, founders Pierre-Antoine de Preux and Doone Roisin say the platform addresses a gap in the market, giving brands seamless access to photographers, filmmakers, graphic designers and art directors.
The site is a ‘one-stop-shop’ for photography, videos, digital designs, and social media campaigns.
Creators are selected via an in-depth three-step approval process, including a vetting board, meaning only the best talent secures a place on the platform
The service claims to offer online “quality” jobs with a minimum transaction value of £5,000, and all payments taking place through the platform, which take a commission of between 10-18%.
Co-founder, Doone Roisin explained: “We're seeing a major shift in the way people work and collaborate in today's world. Brands are struggling to retain good in-house creative talent as the workforce shifts into the freelance economy.
“Right now, 35% of those in creative industries in the UK are self-employed compared to 15% of the overall workforce and this is only expected to grow.
“Brands and businesses are under huge pressure to find the right creative partners at the cutting edge of content creation, from a photographer who can capture products perfectly, a skilled graphic designer that understands exactly what is needed, to filmmakers who know how to produce content optimised for social media and serve to the right audiences.
“Brands dedicate huge amounts of time and resource in searching for this talent and can’t afford to get it wrong.
“We knew there had to be a better process for quality creatives and brands to find each other.”
Doone Roisin is a creative in her own right, having worked for major brands like Snapchat, IMG and THE ICONIC; while Pierre-Antoine de Preux is a part owner of surfboard manufacturing company Eye Symmetry and also founded SP Creative Agency.
Together their tech fulfils what they found to be missing for businesses and creatives, bringing together premium brands, agencies and creative freelancers - graphic designers, filmmakers, photographers and art directors - for collaborative projects, simplifying the entire management process for both sides at the same time.
Pierre-Antoine de Preux added: “We actually started by setting up a creative content agency to get an in-depth understanding of what we were already seeing, and proved there was a gap for a quality platform at the premium end of the market. We are dig-ifying what brands need when they come to our agency.”
For more information or to sign up, visit https://www.sweetpsocial.com
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