The #FridaySocial: Whatsapp for brands, Google's newest patent

The #FridaySocial: Whatsapp for brands, Google's newest patent

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter.

WhatsApp to open to brands

WhatsApp has announced that the messaging platform will be opening to brands this year, allowing businesses to communicate with customers.

In a blog post, WhatsApp revealed that in addition to removing its annual 69p fee it will be testing tools to allow users to communicate with organisations – it stresses that these will be businesses that you want to hear from, giving examples of notifications from a bank about fraudulent transactions or from an airline about flight delays.

The post also confirms that there are no plans to introduce third party ads.

 

RIP Twitter

Twitter users were forced to take to other social media platforms to express their outrage at an outage the platform suffered on Tuesday morning (19 January).

Beginning from around 8.20am GMT, the site began failing across mobile and desktop (including TweetDeck). While it was back online by around 10am, some tweeters found the temporary loss almost too much to bear: