UMPF

Friday Social: Facebook Stories, Snapchat Planet Earth & weather inspired music

Here's this week's round up of what's been happening in the fast-moving world of social media.

FACEBOOK TRIALS STORIES

They’re at it again! Facebook is now trialling Snapchat-style Stories, which will appear at the top of your News Feed. Expected to adopt the same look and feel as its partner Instagram’s Stories, Facebook’s version is currently being tested in Ireland. The new format is expected to roll out across more countries in the coming months.

Its streams will display content chronologically, disappearing after 24 hours and will feature filter overlays. All sounds oh so familiar… you’re nothing if not consistent, Facebook!

If Facebook Stories are to follow suit in also offering ad space for brands, then the social giant could be looking at another huge source of revenue. With Facebook’s monthly active users at 1.8 billion, there won’t be a shortage of marketers wrestling for prime position on this ‘new’ stage.