How do I… know if I need an app for my business?

How do I… know if I need an app for my business?

Before investing in app development, Marcus Hadfield, chief strategy officer at Apadmi says that businesses should ask themselves: “Does the world need another app?”

In March this year, there were apparently 2.8 million apps on the Google Play App Store, and 2.2 million apps on the Apple App Store. And - depending on your source - about a quarter of them are only used once.

So, before investing in app development, businesses should ask themselves “does the world need another app?”

Here are a few things to consider:

1.    Does the app offer anything new?

It’s an obvious question, but one of the most important – what will your app offer users? Will it provide a more personalised experience? Will it give your customers offline access? Unless the app provides your business with something new, it probably won’t be worth investing in.

2.    Will people use it?

From the very beginning, you need to consider who the app is for. Is it for customers or colleagues? Is there a big enough reason for the end user to switch their behaviour and use your app? It might be something small, but find that benefit that will really make a different to the user. For instance, our app for Argos lets customers check and pay-off their balance on the go and at any time, without a phone call. Nearly 300,000 customers switched from web to the mobile app because of the extra convenience it offered.

Just because it helps your business, does it help your users?

3.    Can you launch it successfully?

So, you’ve figured out that your business wants it, your end users want it, but have you got the means to launch the app in the first place? It’s not enough to just upload it to the app stores, cross your fingers and hope it will be successful. You need to make sure that you have both the budget and the right channels available to reach your audience and get them to use your new app.

4.    Can you find reasons to keep customers active?

Very few apps are used daily, so it’s easy for users to forget about them or fall out of the habit of using them. Can you use push notifications to prompt people? Can the app work with your CRM plan to deliver personalised benefits or messages? The key is to give people a reason to keep coming back.

5.    Is it part of a long-term plan?

According to Google, change will never be as slow as it is now. Once you launch an app, you’re in it for the long haul. Expectations will only continue to increase as technology evolves, offering end users more services while competitors vie for loyalty. If this is an exciting thought for you and your business, and you’ve got good answers to the other four points above, then yes – you need an app.

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