A YouTube channel made by Wirral parents and aimed at toddlers has surpassed 170 million views and now has 210,000 subscribers.
Toddler Fun Learning was set up in 2012 by Amalie and Christian Hughes after they spotted a gap in the market for child-friendly YouTube content.
The business, based at Liverpool’s Baltic Creative, now has three full-time staff and a team of more than 20 people who work on design, music and technology.
The channel features a library of videos teaching children everything from numbers to telling the time and explaining gravity.
It also includes shows such as Gecko’s Real Vehicles which teaches children about important vehicles and the dedicated crew that operate them such as volunteers from the RNLI and the North West Ambulance service.
Following the success of the YouTube channel, the entrepreneurs have now launched an app featuring more content.
Amalie Hughes said: “We’re so proud to have hit 170 million views of our content worldwide. What started as an idea when our eldest son Josh was two has now turned into a business where we can work with a local network of brilliant people.
“Being parents ourselves definitely helps guide us – we create content that we know our kids will love watching and a lot of the ideas come from what our kids are interested in. We’ve now created the App as we wanted the ability to download videos to watch on the move but also control how much time they spend watching the content.
“Kids are clever. They know when something hasn’t finished and it causes meltdowns. No-one wants that, we’ve learnt the hard way with that one, so now other parents don’t have to.”