Bink, the business removing the need for plastic loyalty cards through ‘Payment Linked Loyalty’, is to embed its technology into the world’s leading luxury retailer Harvey Nichols.
The partnership, which launches later this year, will see Bink’s unique Payment Linked Loyalty (PLL) technology used with the existing Rewards scheme. This is an entirely digital programme which gives customers a fast track pass to complimentary services, exclusive perks and stylish privileges.
Harvey Nichols is an early adopter of loyalty technology, with its customers already collecting their points within a dedicated Rewards app, making Bink – a simple add-on to any loyalty programme – a perfect fit for its existing scheme.
Simply through using their payment card, Bink’s PLL enables the consumer’s loyalty ID to be automatically recognised by retailers, meaning they can easily spend and earn points every time they shop and never have to show a plastic loyalty card, paper coupon, or give a membership ID again.
Within the app, Bink will reflect the four Harvey Nichols Rewards membership levels (Silver, Gold, Platinum, Black), allowing the brand to reward existing customers for their spending, while also acquiring more shoppers onto the Rewards scheme.
Customers will benefit from Payment Linked Loyalty across seven Harvey Nichols UK stores – Knightsbridge, Bristol, Manchester, Edinburgh, Birmingham, Leeds and Liverpool, in time for Christmas.
The partnership is the latest in a string of high profile partnerships for Bink as it begins its expansion into new markets, building on success with major retailers including Avios, Virgin Atlantic and the Arcadia Group which includes Topshop, Topman and Miss Selfridge.
Founder and CEO of Bink, Lee Clarke, said, ““We’re thrilled to partner with Harvey Nichols; technologies such as contactless payments, mobile, and Payment Linked Loyalty are transforming the retail industry and we are delighted that Harvey Nichols are embracing these trends. We’re excited to help them form even stronger customer relationships and further enhance their popular loyalty programme.”
Rob Partridge, group acquistions and retentions manager, Harvey Nichols said, “We’re delighted to be working with Bink, who have already made significant strides in the retail sector. As adopters of loyalty technology ourselves, we’re committed to streamlining our customers’ shopping experience and ensuring they can earn and redeem their rewards conveniently. For this reason, a simple add-on such as Bink’s Payment Linked Loyalty is the perfect solution for us.”
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