Amie Charlton SurveyorTechnical Reviewer and Ian Price Senior Analyst
Superfast Business Wales has now supported over 3000 Welsh businesses looking to grow using online technology through a range of workshops and advice.
From Facebook and Instagram, to cybersecurity and data protection with the arrival of GDPR, local businesses are putting online technology at the heart of their development.
It’s this forward-thinking approach which is helping ambitious businesses compete in local, national, and global markets.
To date over 3282 Welsh businesses have received a business needs assessment, over 2681 have attended local workshops, and a further 2141 have gone on to access expert 1-1 digital business advice.
The Superfast Business Wales service was set up in 2016 to provide trading Welsh SMEs with comprehensive advice and guidance about how they can use digital technologies.
It is independent and free and includes access to a business needs assessment, local workshops, 1:1 digital business advice, and a full website diagnostic.
Businesses can also download the Software Directory, and access a number of online tools, guides and top tips on the information hub available online.
Leader of the House with responsibility for digital Julie James said: “With our Superfast Cymru programme combined with commercial rollout the vast majority of Wales can now access superfast broadband.
“We also have the Ultrafast Connectivity Voucher which can provide businesses with event faster ultrafast speeds
“I would urge businesses which have not already done so to get in touch with Superfast Business Wales to find out what assistance is available for them and the changes they can make which can boost profitability.”
Cardiff-based asbestos consultancy Enquin Environmental is just one of many businesses to benefit.
Managing director Michael Tully said: “As a relatively small business with limited resources, it is essential that we maximise our return on any investment.
“Superfast Business Wales has helped by providing practical information, timesaving tips and advice on ways to get the best out of digital technology.”
The firm has achieved more than £300,000 of savings, equating to 30% of its running costs, and increased productivity by 50% using digital to transform its processes and culture.
“Investing in digital and having access to superfast broadband has completely transformed our business.
“It has made us more efficient and more agile, streamlining processes and enabling us to become much more responsive to customer needs,” continued Mr Tully.
Cwmbran oil and chemical spill specialist, Zwanny Ltd, sought help with SEO and online marketing from Superfast Business Wales.
Founder Marc Van Der Zwan said: “A website review showed we were not even ranking on Google and we weren’t optimised for mobile devices which meant we were losing potential customers through a pretty big hole in our net.
“And the customers we did have maybe didn’t realise it but were suffering from inefficient processes because we didn’t use a customer relationship management system (CRM).”
Mr Van Der Zwan said he’s glad they quickly took on SFBW’s recommendations to build a new SEO optimised website and install a new CRM system.
“It’s meant we’ve been able to say goodbye to pen and paper invoicing, which is a godsend now we now deal with substantial levels of new enquiries.
“I would recommend any business large or small that wants to grow and expand, or just to stay in business, to go to Superfast Business Wales. It’s a free independent service so why not take advantage?”
Leader of the House with responsibility for digital Julie James said: “It’s great to see that over 3,000 businesses across Wales so far have taken up the services of Superfast Business Wales, such as Zwanny in Cwmbran.
The recent Digital Maturity Survey from Cardiff University showed that businesses which take advantage of the opportunities offered by access to superfast broadband and digital technologies are more profitable and successful.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement