(L-R) Lynsay Cameron (Marketing Director), Grant Fraser (CEO), Iain Wilcox (Managing Director of Technology), Steven Richardson (Chief Technology Officer)
Glasgow-based smart mobile marketing agency, Digitonic, has announced that it is to open a new office in India as it makes its first moves to expand internationally into Asia.
Having reported a 44% revenue growth in its last financial year and recently secured investment valuing the business at £10m, Digitonic has identified the rapidly evolving Indian market as having huge potential for its smart mobile marketing solutions. According to the World Economic Forum, India is set to become the world’s third largest consumer market with consumer spending growing from $1.5 trillion in 2019 to nearly $6 trillion by 2030.
To tap into this potential Digitonic has appointed digital marketeers and sports journalists in India who will be based in its country HQ in Lucknow in the north of the country, a location chosen due to its relatively close proximity to all Indian Premier League cricket teams. The mobile marketing company has plans to make further hires in both sales and content roles in the coming months.
Grant Fraser, CEO of Digitonic, commented: “As consumer spending rapidly increases, India will become an increasingly important and attractive market for businesses across the globe. As such, it is critical that we are able to help our clients acquire and retain customers in this growing market to ensure they are able to fully capitalise on the opportunities it has to offer.
“These opportunities are particularly strong when it comes to mobile devices as it is anticipated that there will be over 800 million smartphone users in India by 2022. By entering the market now, we will be well-positioned to provide the support and expertise that businesses will require to build a footprint with Indian consumers,” continued Fraser. “As we strive for continued growth, this capability, and presence, will be crucial in further driving us forward.”
As part of its market entry strategy, Digitonic has already built up a rapidly growing ‘opt-in’ Indian advertising network that consists of just under two million Indian cricket fans. It has additionally invested in developing new content platforms, including the recently launched cricket news website, that it plans to rapidly develop to help brands reach the Indian consumer market. The company is confident that this new website will be the go-to website for Indian cricket fans to consume breaking Indian cricket news and the latest cricket news from around the world.
Fraser added: “Researching the Indian market in the run up to our own entry, what became clear was that, while it aligned well with the products and services that we offer, it would also require a slightly different approach. We recognised that it would be hugely beneficial to develop assets that tapped into the vast potential of the Indian Premier League Cricket which is valued at over $6 billion. We have acted swiftly to acquire and create these and as a result feel confident that, alongside our established solutions, we are ideally placed to support companies that view India as a growth area for their business.”
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