£250k allows Coventry firm to follow its vision

L/R: Tim Hughes from Complete Networks, Jane Talbot of the University of Warwick Science Park, Alex Toft from Business Ready and Louise Campton and Lauren Delday from Primary Goal.

£250k allows Coventry firm to follow its vision

An award-winning apprenticeship company has secured major funding to push ahead with an ambitious vision for the future.

Primary Goal, which has been supported by the University of Warwick Science Park’s Business Ready programme, has gained backing to push forward with plans to expand and take its work out across the whole of the country and, potentially, overseas.

A total of £250,000 has been invested in the firm, which was set up in 2015 with the aim of supporting teachers and children to grow their digital skills and integrate computer science into the wider curriculum.

The investment has come from Tim Hughes of Complete Networks, who believes in the plan, the company, and the work of Louise and her team.

He said: “There is such huge potential with Primary Goal and I had to be part of it. “Louise has worked extremely hard to get the company going and it has paid off.

“There have been months of work behind the scenes to make sure that everything went ahead with the investment, but we can now progress and look to the future.”

Based at the University of Warwick Science Park’s Business Innovation Centre in Binley, Primary Goal is the brainchild of Louise Campton and has already proved a huge success by creating more than 20 new job roles for young people and establishing key partnerships in the technology and education market including Google and Microsoft Education.

The company has created the Primary Goal University Portal and now has colleges and training establishments wishing to franchise the company model.

The firm has also secured a partnership in which primary children can speak to qualified pilots to allow them to investigate careers within Science, Technology, Engineering and Manufacturing (STEM).

To add to this, Louise recently won the trophy for Excellence in Science and Technology (STEM) 2017 at the Ladiesfirst Business Awards.

Thanks to the guidance and support from the University of Warwick Science Park and its Business Ready programme, Louise was able to focus the business and take it where she wanted to.

She worked with Business Ready advisor, Alex Toft, who shared his expert knowledge and advice to get the best out of the business.

Louise said: “It has been a very busy time and I’m not sure that Primary Goal would have been here without all the support I have had, especially from Business Ready and Alex.

“Having that kind of support helped me to focus and keep me on track and I am delighted with how far the business has come.

“But what is really satisfying is that Primary Goal’s success benefits the apprentices and schools that we are working with.

“Seeing those journeys along the way has been absolutely fantastic and gives you the determination to work harder and make sure that the business is a success.”

Alex added: “Louise has been one of our many success stories and I am so pleased to see where Primary Goal has got to.

“She has put her heart and soul into the company, so to get the investment that she wanted is fantastic news.

“It just goes to show what Business Ready can do if a business has the desire and passion to push forward and make the most of the opportunities that are available to them.

“I look forward to seeing what Louise does next with Primary Goal and where she takes the programme.”