Online college launches pop-up shop

L/R: Ian Austin, Labour MP for Dudley North, officially opening Open Study College’s Pop-up shop, with Debbie Williams and Steven Nash from Open Study College.

Online college launches pop-up shop

Open Study has launched a pop-up shop at Birmingham’s Bullring to bring opportunities for flexible learning in the city to a wider community.

The pop-up shop will continue the traction of the company’s recent digital and social media campaign #StudyYourWay which reached over one million people across Birmingham and a wider UK audience.

Steven Nash, director of market for Open Study College, explained the thought process behind the pop-up shop: “As an online college, this is the first time our brand has been based in such a retail environment. 

“It’s a great opportunity for us to show Birmingham consumers who may never have experienced what we’re all about, how distance learning has changed and what they could achieve.”

It’s a big year for Open Study College which has just celebrated its 60,000th student, won the Education Awards FE College of the year, and just completed a successful marketing campaign.

The college is also celebrating its 10th anniversary of providing opportunities for education across the UK.

Nita Chambers from The Bullring, said: “The pop-up shop at the Bullring is a great way for Open Study College to meet prospective students and other members of our community. 

“Pop-up shops are a welcome concept, they revitalise shopping centres and the British public is always curious to see something new. 

“We are excited to welcome our first pop-up educational shop and for Open Study College to share their amazing story about the life-changing course opportunities available at their college. 

“The location has great foot-fall and we wish them every success.”

Labour MP for Dudley North, Ian Austin, officially opened the pop-up shop and said: “I think we have to make improving education, boosting skills and getting people back into work across the Midlands our number one priority, so I was delighted to see the pop-up shop and hear about the flexible learning options Open Study College have to offer. 

“The introduction of their scholarship scheme this year and their support of local charities shows that they are also a company who is giving back to the Midlands which should be applauded.”

The pop -up shop college will be at Link Street near The Bullring and will run for two weeks from 5th February through to 18th February. 

The team from Open Study College will be on hand from 10 am to 8 pm each day to answer questions and there will be a whole range of fun activities available to show the people of Birmingham how flexible today’s way of learning really is.

Steven added: “We are always proud to innovate and do things differently for the good of our customers, and this pop-up store is a perfect example of that; a fantastic start to the year.”