Scottish food

Scotland Food & Drink Network – Talking Trends Conference

Scotland Food & Drink Network brings you ‘Talking Trends’ – a one-day conference for food & drink businesses

This interactive conference is specifically for Scottish food and drink businesses looking to explore the latest developments and trends in communications.

You can sign-up for practical workshops covering social media advertising, PR, influencer engagement, and content creation.

Talk to the experts with one-to-one surgery sessions. Uncover the latest skills and knowledge with industry panels. Learn how to put them into practice on the day.

Ambitious food and drink businesses of all sizes are invited to join us at Talking Trends, which is run by an award-winning team of trainers who work exclusively in food and drink communications.

This event features interactive hands-on workshops – so you’ll need to bring a laptop and/or mobile with you to get the most out of these sessions.

Talking Trends Workshops:
Throughout the day there will be a range of workshops run by the team at LUX – Scotland’s only dedicated food and drinks communications agency.

How to grow your audience using social media:
Top tips on how to reach a bigger audience on Facebook, Twitter, and Instagram
A guide to current trends and the latest platform functionality
How to manage your community to attract new fans and keep existing ones engaged
This is a practical workshop – remember to bring a laptop so you can get involved.

How to write a winning press release:
Top tips on finding an angle that appeals to journalists
A checklist for creating press releases that save journalists time, clearly communicate your story, and reach the right audience
Real examples of press releases that journalists love and loathe 
This is a practical workshop – remember to bring a laptop so you can get involved.

Mobile hacks for creating food and drink content:
A toolkit of free smartphone apps that improve efficiency
How to overcome challenges presented and create the best content possible
Composition and food styling tips when using a mobile for photography and video   
This is a practical workshop – remember to bring a smartphone so you can get involved.

Maximise sales using social media advertising:
A step-by-step walkthrough of Facebook Ads Manager
Information on how to build targeted audiences suitable to your business
How to build key campaigns with promoted posts and promoted pages
How to monitor success and measure results
This is a practical workshop – remember to bring a laptop so you can get involved.

How to reach and engage influencers:
How to identify relevant influencers for your business
Techniques for engaging with influencers and getting them on-board as partners
How to manage expectations and get the most out of your partnership

Running Order:
8:45 – Registration and opportunity to sign up to workshops and social media surgeries
9:15 – Welcome address by Mhairi MacLeod, co-founder & director of LUX
9:30 to 10:15 – Industry professionals panel
10:15 to 10:30- Coffee break
10:35 to 11:35 – Three workshops run at the same time:How to grow your audience using social media
How to write a winning press release
Mobile hacks for creating food and drink content
11:40 to 12:25 – Food and drink editors panel
12:25 to 13:30 – Lunch, networking, and social media surgeries
13:30 to 14:30 – Two workshops run at the same time:
Maximise sales using social media advertising
How to reach and engage influencers
14:45 to 15:00 – Closing address and networking
15:00 to 16:00 – Final chance for you to speak to the trainers

The LUX team delivering Talking Trends
LUX are the UK’s only full-service communications agency dedicated to food & drink. That means that the workshops at Talking Trends provide sector-specific expertise for food and drinks companies. This is the team that will be guiding workshops on the day:

Alice Will – Co-founder and Director

Alice will share her years of experience creating powerful campaigns for ambitious food and drink brands, from start-up level through to global household names.

Mhairi MacLeod – Co-founder and Director

A former Herald journalist and food & drink writer, Mhairi will share insider tips on how to engage the media, work with bloggers, and will introduce you to some influential editors.

Laura Blackhurst – Head of Social Media

As LUX’s Head of Social, Laura will share strategic knowledge on social media advertising and current trends that can help grow your audience quickly.

Leila Kean – Senior Brand Developer

A hospitality veteran turned brand strategist and Cordon Bleu trained food stylist, Leila will share insights into creating flawless content in a range of fast paced food production environments. 

Jen McClure – Communications Manager

A former BBC News and Guardian journalist, Jen will guide you through a checklist of techniques for creating impactful press releases that will make noise in the newsroom.

Chris Melvin – Content Manager

An agile content creator, Chris specialises in graphics, video and photography. Chris will show you actionable mobile hacks for creating powerful content with your smartphone.

The Scotland Food & Drink Network is funded by Scottish Enterprise and delivered as a partnership project between Scotland Food & Drink and Highlands & Islands Enterprise.