Do the phrases “take back control” and “make America great again” ring any bells? I’m sure they do! Join Dr Keith Glanfield and Susan Vidler, Head of Research at Harris Interactive to discuss if there’s anything marketers can learn from politicians to enhance branding success and develop category leadership.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement