Join KPMG in Birmingham to meet Huib van Bockel, former Chief Marketing Officer at Red Bull.
Media and technology have fundamentally changed the way consumers interact with businesses. New ventures and concepts are disrupting every form of business. But have we, the brands and businesses, changed our behaviour?
Meet Huib van Bockel, former European Chief Marketing Officer at Red Bull, one of the world's most admired brands, at our next Midlands Inspiring Speaker's event on 8 March.
Designed for leaders of privately-owned businesses, Huib will discuss how to turn the high-speed changes in media and technology to your advantage:
Huib played a key role in transitioning Red Bull from a drinks manufacturer to a media business - and in the process - changed the way customers interacted with the brand.
Currently he is founder of TENZING, an all-natural energy drinks business. As the new business on the block, Huib is set to disrupt and win market share once again.
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