Export fund powers Amaven’s global fitness mission

Export fund powers Amaven’s global fitness mission

The Greater Manchester Export Fund (GMEF) is supporting Manchester based Amaven with a six-figure loan to help increase export sales of its cloud-based platform.

Amaven is an online platform which measures, tracks and improves physical ability in all age groups and is designed to support professionals in schools, sports academies, gyms, workplaces and the healthcare sector.

The English language version of the product has recently been completed, and Amaven will now be using their GMEF loan to adapt the platform for the export market, particularly for customers in China, the Middle East, Japan and India.

They are initially concentrating on the schools market, both in the UK and globally, tackling childhood obesity levels. 

With sales of Amaven anticipated to be 80% to overseas customers, the company has already created six new jobs and anticipates creating a further 14 jobs over the next four years.

Founded by PK Vaish and Sam Greenwood in 2013, and with an advisory team of twelve experts from the exercise medicine, sports, fitness and data security sectors, Amaven is aiming to address the fact that 35% of all pupils are obese by the time they leave primary school in the UK.

Equipping teachers with the tools to deliver a structured physical literacy curriculum, the Amaven system creates video based lesson plans that are specific to each individual and records their progress, providing evidence to parents, teachers and Ofsted of delivery, performance and improvement in this area of the curriculum.

PK Vaish said: “We knew we had a winning product so being able to access the loan facility and support from the Export Fund has really helped us to move quickly to build on our success in the UK and launch our unique physical literacy programmes in key markets in the Middle and Far East.  The latest World Health Organisation figures show that the number of children under five who are overweight or obese has risen to 41 million, from 31 million in 1990. We have spent three years developing Amaven specifically to meet this serious and growing global issue, and will now be able to deliver professional level plans across education, sports and fitness markets globally.”

Andy Nichols, senior loans manager from Business Finance Solutions, said: “The GMEF was designed to help innovative companies just like Amaven; ensuring that they are able to take what is already proving to be a great success in this country and replicate that model and success across the world. Amaven is doing just that, creating jobs and putting Manchester on the map yet again with a truly inspiring product that has the potential to help millions.”

The GM Export Fund was open from November 2015 to May 2017 to SMEs in Greater Manchester. BFS will continue to support any business requiring export finance as the existing Export Loan Fund is a revolving fund to provide support to Greater Manchester businesses over the next ten years.