The travel SaaS start-up which helps hotels to get more direct bookings and bring hospitality online, has raised $4m of additional funding from its investors BGF and Notion Capital.
This takes the total amount raised over the last 12 months to $13m.
Triptease provides a data-driven software platform to hotels looking to increase their online conversion rate in the face of intense competition from online travel agencies (OTAs).
The Triptease Direct Booking Platform integrates with a hotel’s own website and booking engine.
Tracking millions of consumer booking journeys across thousands of hotel websites, Triptease promises a smoother booking process and 20% more people booking direct on a hotel website.
The new money from BGF and Notion Capital will be used to help build Triptease’s business in Asia, where the company opened a Singapore office last year.
Triptease will also continue to innovate its product, in particular by stepping up the rollout of its automated chatbot to more hoteliers.
At the same time, the company is expanding its global leadership team after making a number of changes in the last few months, in order to step up its expansion in Asia.
Richard Collins, the company’s first chief revenue officer, joined in March from Click Software, while Alexandra Zubko, co-founder and GM of the Americas, will become chief customer officer.
Charlie Osmond, founder and Chief Tease at Triptease, said: “We are delighted that our investors want to back us further in our bid to shift the world to direct bookings.
“A direct relationship with customers reduces a hotel’s spend on middleman commissions whilst allowing them to offer cutting-edge services like mobile check-in alongside ancillary upsells. Savvy consumers have also started to realise hotels prefer guests who book direct.
“Room upgrades and special incentives have become commonplace benefits for booking direct.”
The new funding will also allow Triptease to invest more in its Direct Booking Summit, one of the hospitality industry’s biggest events for hoteliers which takes place in different regions around the world three times a year.
The summits attract speakers from some of the biggest names in travel, tourism and technology.
Simon Calver, head of investments - ventures, at BGF, added: “Triptease is building its business around the world very rapidly.
“As consolidation takes place across the travel sector, there is a huge opportunity for Triptease to sell its software to hoteliers who really care about building a high-quality business.
“As a patient capital investor, BGF is excited about the long-term growth potential that travel offers for disruptive software businesses and we are very happy to provide Triptease with more capital as its expansion continues apace.”
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