Business launches to offer financial training in Coventry

Business launches to offer financial training in Coventry

A business in Coventry is set to help people of all ages to understand the fundamentals of finances.

John Wilford, founder of Personal Finance Education Services, will be taking his classes on the road around the city to places such as libraries and City College Coventry.

John, who has a background in finance, has been supported by the Coventry and Warwickshire Chamber of Commerce and a recently established website –

He is one of many instructors teaching a range of subjects thanks to the initiative and believes there is a gap in the market for sound financial training.

John said: "Through, I’ve been able to take the first steps to start a business based on sharing my knowledge.

"It is very exciting, and the support of Coventry and Warwickshire Chamber of Commerce is very welcome and I value the expertise and guidance available. This will undoubtedly contribute a great deal to how I develop my business.

"I’m a very experienced financial professional and I’m passionate about helping people understand money, tax and budgets.

"There is a huge need for education here. With a little bit of help, people of all ages and backgrounds could be making more informed decisions about their financial arrangements and this knowledge could help them both save money and avoid expensive mistakes.

"I offer a series of workshops and lessons geared to the beginner who really needs to know more. The whole idea is to make things simple to understand."

John’s lessons range from the fundamentals of income and inheritance tax, to protection and wills, pensions and options, investments to budgeting. is now the largest online hub for learning opportunities for adults in Coventry. Learning opportunities range from business, professional insight, digital skills and health, through to hobby skills, arts and crafts, wellbeing, language, culture, and music.

Nick Maxwell, founder of WeLearnLocal, said: "The WeLearnLocal website makes it easy to find great learning opportunities and makes it convenient for instructors to set up new classes.

"The initiative is all about being a champion for instructors, a gateway for learners and celebrating lifelong learning."

Coventry and Warwickshire Chamber of Commerce’s start-up programme helped Nick make his business idea a reality and the support is available to others, including John.

Margaret Bull, business advisor at the Coventry and Warwickshire Chamber – who worked closely with Nick, said: "The Chamber is proud to be working with WeLearnLocal to support a new generation of small businesses such as Personal Finance Education Services to get off to the best start."