Payments firm helps increase QPR season ticket sales

Payments firm helps increase QPR season ticket sales

A payment processing bureau has won a contract to help Queen’s Park Rangers fans’ save money with a new scheme.

North-west based First Capital Cashflow has provided QPR with a service that allows it to collect supporters’ fees by direct debit for the first time.

Previously the club was offering fans finance via a third-party provider, but since introducing direct debit as payment method, the club has already seen a 40% uplift in fans opting to pay for their season ticket through direct debit instead of financing it through the third-party lender.

Euan Inglis, commercial director at QPR, said: “Before introducing direct debit as a payment method, we worked with a third-party lender which was charging fans 16.8% APR on a 10-month plan. Having the ability to offer fans an interest free finance option has been very well received.

“Year-on-year our season ticket uptake has continued to rise and I am positive that the introduction of direct debit as a payment method will see these figures increase even further.

“Following the successful introduction of direct debit for the 2017/18 season, we are delighted to also announce the launch of the 2017/18 membership direct debit option which automatically opts supporters in for seasonal renewal. This allows members to spread the cost of membership across a period of time, without interest charges.”

Helen Priestman, commercial director at First Capital Cashflow, said: “QPR were new to direct debit when they were introduced to First Capital Cashflow. We could provide the club with sponsorship into the Bacs Direct Debit scheme, supplying a unique fully branded service. We are absolutely delighted to establish this mutually beneficial relationship, which has seen a significant rise in QPR’s revenue.”