Food start-ups to gain a taste of the industry

Food start-ups to gain a taste of the industry

Chef Rosie Ginday, founder of Miss Macaroon, and curry connoisseur Andy Munro are gearing up to help new start-ups in the food sector on the beginning of their business journeys.

Rosie, who is a Michelin star pastry chef and runs Community Interest Company Miss Macaroon, and Andy, the author of Going for a Balti and Balti Triangle pioneer, are to speak at the day-long Food Exchange at Birmingham City University.

The event has been arranged by small business support group Enterprise Nation and is expected to give up-and-coming food companies a flavour of the industry.

According to Andy, Birmingham’s food culture is one of the most progressive and in the country.

"Unlike other cities, the Birmingham and in particular the Balti Triangle, you’ll still find hundreds of independent restaurants, shops and bars.  While the development of the Balti put the city on the foodie map, a quick walk around will show how it continues to progress to reflect the city’s multi cultural community," he said.

"Today the latest trends are Pakistani dessert parlours and Halal steak restaurants.  I’ve even seen new ethnic restaurants reimagining the cottage pie. Food is a hugely important tool that can bring people and cultures together like nothing else.

"It’s great to see innovation being encouraged and supported in food businesses here in the city."

The news of Miss Macaroon’s attendance at the event follows the news that Rosie is to open her own shop in the city selling her Hockley-made macaroons, thanks to a £120k investment from the Black Country Reinvestment Society and social enterprise supporter Unltd’s Big Venture Challenge toward.

The shop will also offer a ‘create your own service’, as well as business services which will allow local firms to add their corporate logo to the treats for important functions.

On the day Rosie will be sharing some of her expert advice, including how to get funding towards foodie  ventures.

She said: "Being prepared for investment meetings is vital.  Get all the due diligence done ahead in plenty of time because you need to make a good impression and come across as professional as possible.

"You also need to do your research and apply to many different places.  I applied to 12 funders, secured some funding and then they ran out of money, so it was a mad dash because of timings.  But because I was totally prepared, everything was fine."

The event will take place on 16 September.

Emma Jones, founder of Enterprise Nation, said: "Birmingham is the home to some of Britain’s most exciting and exotic food entrepreneurs. 

"It’s an incredibly vibrant city where different cultures have met – and learned about each other through food.  This event will help the growing number of people we’re seeing who want to build successful food and drink businesses get a taste of how the industry works, how to get in front of the major players, pick up contacts - and get an appetite for success."