Lord Newborough of Rhug Estate in Corwen, and adventurer Ash Dykes, from St Asaph, have teamed up to launch a partnership to promote good health and nutrition.
Ash has been working closely with Rhug Estate to create the Ash Dykes Mission Possible Meat Box, a lean and high protein food box, which is available both online and from the Rhug Estate Farm Shop.
His new book Mission:Possible, which launched in London in August, will also be stocked in the shop and Ash will be regularly blogging on the Rhug website about the importance of organic food, training and fitness.
Ash, 26, who as well as trekking across Mongolia also made history after he spent five months traversing the length of Madagascar via the eight highest peaks and through the civil unrest in the south of the country.
Ash, who has received social support from Bear Grylls and Sir Ranulph Fiennes, said: “This is a great partnership. I like everything that the Rhug Estate does and how it stands for sustainability and organic farming. It’s something I’ve always been interested in.
“I instantly connected with Lord Newborough. He has many stories of his travels from all over the world and I can see his enthusiasm and passion for both what he has achieved and for the Rhug Estate.
“He still trains hard himself and is quite a daredevil – a real example to all of us that age is just a number.
“From a young age, I’ve taken my nutrition seriously so it’s fantastic to have an organic food box named after me.
“My body has been pushed to its absolute limit on my expeditions. It' important that I’m in 100% peak condition, both mentally and physically, so sustaining my body on good, quality, organic foods is key.”
Lord Newborough, 68, said: “I’m really excited to be working with Ash. I’m a big fan of what he is doing and it’s great to have a young entrepreneurial explorer interested in our work at Rhug.
“He has seen everything we do here from the farming, green energy and retail to our wholesale and export business.
“Like me, Ash is passionate about a more sustainable world and was interested in what we are doing at Rhug to adopt the highest standards of animal welfare and sustainable farming methods.
“I admire Ash’s courage and tenacity and his free-spirited approach to life. It’s pioneering stuff. He is doing things that other people haven’t and he knows all about the importance of nutrition and getting and keeping fit – values I share.”
The Rhug Estate in Corwen, Denbighshire, is the main estate and home of Lord Newborough.
It covers 12,500 acres and at its heart is a 6,700-acre in-hand organic farm where organic beef, lamb, chicken, turkey and goose are reared.
It has one of the largest organic farm shops in the UK with over 2,000 products with a real focus on Welsh, local and organic.
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