North East chocolatier Sweetdreams has invested £500,000 in a new 15,000 sq. ft. factory to drastically increase its output and create new jobs for the region.
Sweetdreams, the creator of Choc Nibbles, has experienced rapid growth over the last 12 months and is now preparing to move into a larger factory, recruit across the business and launch a variety of new products.
The factory move has been made possible through substantial company growth of 32% over the past financial year. This has been achieved in part from extended discount sector penetration, new product development, international export, and proactive development of existing customer base.
This new factory in Cramlington is 50% larger than the existing factory and will allow Sweetdreams to double their output at a minimum. The factory will initially produce 25 tonnes of product per week with capacity for more.
Matthew Stephenson, owner and managing director of Sweet Dreams Ltd said: “We already have the keys to the factory and will be operating from the new premises from early October. This is a really exciting time for Sweetdreams; we identified a gap in the market for a high end chocolate coated product and so we have invested £200,000 in panning and coating technology. This new process will allow us to enhance existing product offerings, develop new products and reach out to brand new markets and customers.
“I am delighted with the new premises, Sweetdreams has doubled in size over the past two years and by investing in the best technology and people possible my intention is to cycle that standard of growth every three years moving forward. We are already a leading confectionary brand in the UK and we now have the capacity, standards and infrastructure to grow the success of Sweetdreams exponentially – increasing our national and international impact.”
As part of the expansion, three new senior staff members are already in role. Andy Baxendale, star of the recent BBC documentary ‘The Sweet Makers’, Mike Flower and Mark Robinson come with a range of influence, experience and technical skill as well as over 100 years of combined chocolate making experience.
Matthew continued: “Andy, Mike and Mark are arguably the best chocolate experts in the country and are at the very top of their respective fields. Having them join the team really shows the weight that our name has in the British confectionary industry and with their talent, experience and leadership, I know that Sweetdreams is going to continue to disrupt, challenge and change the chocolate industry in the UK and world-wide.”
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