Drink delivery business secures investment

John Robertson

Drink delivery business secures investment

An Edinburgh business that has already seen a 30% surge in sales since launching has secured major investment to help it continue to grow.

Drinkly.co.uk, which delivers drinks to customer’s doors, will use the £30k investment from Seed Haus business accelerator to refine it’s offering in Edinburgh before expanding into a further 15 UK towns and cities by the end of next year.

The business allows customers to order premium spirits, wines, and beers using a mobile app, and have them delivered to their door within one hour. So far Drinkly has created partnership deals with Asahi UK, Pickerings Gin, and Innis & Gunn, which will help it hit an estimated £100k turnover next April.

Owner John Robertson, a former international sales executive and management team member with the likes of Innis & Gunn, Whyte & Mackay, and Kingfisher Beer, secured the funding after completing Business Gateway Edinburgh’s Gateway to Investment (GTI) programme.

The programme, which aims to provide business owners with the tools, information and confidence needed to secure a fair investment, runs three times a year providing investment ready businesses with access to business experts, Angel syndicates, and networking opportunities.

John Robertson said: “There has been a huge shift towards mobile commerce with Deliveroo and Uber leading the way and investors are starting to recognise the potential of businesses like mine. When I first came up with the idea I went to Business Gateway and my adviser helped me secure funding, access expert technical and Intellectual Property advice and secure a place on the GTI programme.

“Since launching our customers tend to be time poor professionals, people who are ordering a takeaway but want a premium drink to enjoy with it and those hosting parties. Once they buy from us they stick with us, with 40% of customers repeat buying at least once a month. Our gifting service has been more popular that first envisaged, especially with people who have forgotten birthdays or want a quick and convenient way to send a bottle to celebrate an engagement or job offer. This area is one we are going to investigate further with Seed Haus’ investment.”

John Hill, adviser, Business Gateway, said: “John has developed a technology platform that facilitates the sale of carefully selected products to wine and beer aficionados in a convenient way. In Edinburgh, he has partnered with Vino Wines who sell the product and deliver it directly. With our help, John has been able to take his business to the next level by protecting his brand and using our connections to secure a number of grants from Scottish Enterprise. Because his business has the potential to expand quickly he has also benefitted from our GTI programme that ultimately helped him secure his first major investment.”