The Cabinet Secretary for Environment and Rural Affairs Lesley Griffiths has announced the provision of £1.5m over the next three years for Hybu Cig Cymru – Meat Promotion Wales (HCC).
The announcement comes ahead of this year’s Anuga, one of the World’s largest food and
With the impending departure of the UK from the European Union and the uncertainty over the terms of access to key markets post-2019, the Welsh red meat industry faces significant challenges.
Most of the challenges lie in prioritising the maintenance of existing export markets and the development of new ones.
The Cabinet Secretary, who flew out to Cologne to attend the trade exhibition to support the delegation of Welsh food and drink producers, said the funding for HCC is a direct response to these “significant” challenges.
She said: “It has never been more important to raise Wales’ international profile and promote our quality food and drink to the world.
“It is estimated that over 90% of these exports are traded within the European Union single market, and worth over €200m per year.
“The Welsh red meat industry is heavily reliant on global export markets to achieve premium prices.
Both Welsh Lamb and Welsh Beef can be found in a variety of retailer's butchers across the world thanks to the promotional campaigns and marketing material that the HCC invest in on behalf of their farmers and the general red meat food chain at large.
Much in the same way that New Zealand lamb is a success and an
The Environment Secretary continued: “Strong overseas demand uplifts farm gate prices and helps to balance supply and demand thus securing greater returns for the supply chain. This demonstrates the significance of export markets for the Welsh red meat industry.
“This £1.5m funding is a direct response to the significant challenge the industry faces with the uncertainty of future trading arrangements post-Brexit.
“We clearly need to continue to strengthen and future-proof our industry and it is vital that HCC continue to support the industry to maintain key markets in Europe, as well as look further afield.
“I am confident that this investment and the support to be delivered by HCC will help the industry to meet the challenges and opportunities over the next few years.
“International trade events like Anuga are great for our incredible Welsh companies looking to expand their business and provide invaluable exposure to exciting new markets. They are also helping us to achieve our shared vision of sustainably growing overall sales in the industry by 30% to £7bn by 2020.
“Over the past year alone, our food and drink exports have increased by 20%. This is increasing at a faster rate compared to the UK as a whole, which grew 9.5% over the same period.”
The Anuga fair (Allgemeine Nahrungs- und Genussmittel-Ausstellung, translated as General Food and Drink Trade Fair) is described by promoters as the world’s largest and most important food and beverage fair.
It takes place every second year in Cologne and is sub-divided into ten separate fairs, each covering a different category.
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