Rik Roberts, director of 6Somewhere reflects on his full first year in business, the challenges overcome, and lessons learned.
What does your business do?
We travel to Normandie, finding the best tasting
How has 2017 been for you?
2017 has been a year with a huge learning curve. We only incorporated the business in the summer of 2016. This has been the first business I have set up, having previously held senior sales roles in PepsiCo & Red Bull. Learning everything you need to know about tax, law, product specifications, etc etc – on top of building a brand from scratch and developing relationships with consumers and customers – has been, in turns, exciting, rewarding and frustrating
What was your greatest success?
We secured a listing in a significant number of Tesco’s in Spring of 2017 which was important from a sales perspective – but we’ve also built strong relationships with our French suppliers which is extremely important to us. Finally, we did some really great cartoon adverts that we estimate almost 500k consumers have engaged with.
And your greatest challenge?
We don’t think the UK consumer knows that to be called “cider” in the UK, the product only has to contain 35% apples of apple concentrate – and if it is from concentrate, then it has to have added sugar in it to make it taste bearable. Our
What do you think 2018 will hold for you?
New customers, a new size bottle (a 330ml) that we hope will attract more consumers, a new flavour and hopefully some more awards for our
How will you spend Christmas and the New Year?
I’ll probably spend it celebrating and drinking our Premier Cru, sending out our new 330ml to potential buyers, and reflecting on how much I’ve learned in the last 12months.
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