New directory puts Welsh food on the world stage

New directory puts Welsh food on the world stage

Food Innovation Wales has launched the country’s first comprehensive digital food and drink producers’ directory to boost Welsh products around the globe.

The directory contains entries from over 430 Welsh companies and has been created to raise awareness and drive sales of Welsh products both nationally and internationally.

Both small and large companies are featured in the directory, which has been produced on behalf of Food and Drink Wales, and will be used on trade development visits and exhibitions around the world.

It allows customers to search for a producer based on location, product category, supply channel and certification held.

Speaking about the launch of the food and drink producers’ directory, Professor David Lloyd, director of the ZERO2FIVE Food Industry Centre and vice chairman of the Wales Food and Drink Industry Board, said:

“We want Welsh food and drink companies to be celebrated on the world stage. This directory will help raise the profile of innovative Welsh food and drink products both locally, nationally and internationally.” 

Food Innovation Wales is backed by the Welsh Government and brings together three food centres of excellence dedicated to encouraging the development of the Welsh food sector and providing technical and operational support on all aspects of food manufacturing.

The three food centres of excellence that makeup Food Innovation Wales are Zero2Five the Food Industry Centre at Cardiff Metropolitan University, the Food Centre Wales, based at Horeb, Ceredigion, and the Food Technology Centre, based at Coleg Menai: Grwp Llandrillo Menai.

Food Innovation Wales is currently undertaking Project HELIX, a £21 million programme funded through the EU’s Rural Development Programme to strengthen Wales' food and drink sector.

Project HELIX provides funding support for knowledge transfer in relation to global food production, trends and waste to help small to medium-sized food manufacturers across Wales to increase production and reduce waste.

Overall, Project HELIX aims to create hundreds of new jobs with impacts for the Welsh economy in excess of £50 million.