Feedr, an intelligent lunch platform using technology to offer office employees personalised meals from healthy food suppliers, announces a pre-Series A investment round of £1.5m.
The round was supported by notable investors including Episode 1, Founder of Wonga and investor in CityMapper and TransferWise, Richard Glynn - former Ladbrokes CEO and Founder of Alinsky Partners, David Pritchard - Founder of OpenTable Europe, and Founders Factory Brent Hoberman’s accelerator fund. The round will be used to invest in their technology to improve the online user experience, expand the choice of healthy meals and build out their machine learning driven personalisation. Feedr will also increase their salesforce and plan expansion outside of London.
Launched in 2016 by entrepreneurs Riya Grover and Lyz Swanton, Feedr is a marketplace for businesses to provide their employees with personalised, healthy meals from independent and nutritious food suppliers including Deliciously Ella, Farmstand, We Grill, Potage, Maple & Fitz and more. Feedr has fed employees at over 400 companies including AirBnB, Etsy, DHL andPwC. In the past 12 months, Feedr has seen more than 300% growth and it continues to scale as more businesses recognise the value of giving employees daily access to nutritious food.
Feedr’s Cloud Canteen platform provides employees with the healthiest food in London, at a lower cost than they’d access on the high street. Employers have the option to fully or partly subsidise employee meals, allowing their staff to embrace healthy, fresh meals for under £5, daily, whilst limiting the cost borne by employers.
Feedr offers this flexible subsidy model that caters for all types of company budgets as well as varying team sizes. Feedr’s cloud-based software allows for personal selection whilst order fulfilment and delivery is managed for the whole company at scale - a unique model in the UK market.
There have been major innovations in the B2C food delivery space with the dominance of Deliveroo and Uber Eats, however, the B2B space has experienced very little disruption to date. Coupled with this, demand is growing for greater workplace wellbeing, with employers seeking to offer an attractive company culture with personalised work perks. Eating habits are changing and expanding food options are becoming the norm. Feedr is a product that fills this gap in the rapidly growing food-tech space.
Riya Grover, CEO from Feedr says, “We've seen dramatic shifts in the way consumers want to eat, yet most people fail to actually eat nutritious, fresh and varied food during their daily lunch hour at work.
“We're really excited to disrupt this space, transform traditional food systems and make healthier food accessible from our curated collection of London's best food vendors.”
Damien Lane, partner from Episode 1 Ventures says: “Feedr’s strong brand values address the rise of the conscious consumer with a greater awareness of ingredient quality, artisanal producers, food provenance and the impact of food consumption on health. The team brings incredible execution skills with a passion for shaping healthier futures.”
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