Evelyn Leedham has been supported by Compton for over 12 months
Wolverhampton-based care provider Compton Care has today launched its new strategy and identity aimed at revolutionising the way people are cared for.
Research carried out by the charity found that people were fearful of accessing its services, so they decided to rebrand from Compton Hospice to Compton Care.
The patient, staff and sector research found that a large number of people associate the word ‘hospice’ with being ‘a place you go to die’.
In turn, this negative perception has contributed to people often becoming fearful of accessing care from Compton, as well as healthcare professionals making referrals only in the final weeks or days of a person’s life.
Moving forward as Compton Care, the organisation’s new strategy, which includes a multi-million-pound investment in better coordination of patient care, will aim to ensure the care it provides is accessible to people much earlier and for longer.
The move will bolster Compton’s service delivery at its sites and in the community for patients and their loved ones across Wolverhampton, the Black Country, Staffordshire and Shropshire.
Claire Marshall, chief executive of Compton Care, said: “Our new clinical strategy and brand marks an exciting step for Compton – one that continues to put the patient at the heart of care delivery.
“Our research with patients, families and supporters highlighted key challenges surrounding access to hospice care – namely a fear of who we are and what being referred to us means.
“We’re on a mission to remove this fear and break down barriers to service access to ensure more patients get referred to us earlier, so we can treat them sooner and help them live better lives.”
The new strategy includes a £2.5m investment into its Care Coordination Centre – supported by £1.5m of funding from ex-Goodyear workers.
The focus of this is to ensure that patients are referred to its care earlier on, allowing for better complex condition management and improved quality of life.
Compton will achieve this by better integrating its own services while adopting a partnership approach with the healthcare economy and third sector to ensure that the patient is always at the centre of delivery.
In-line with the new strategy Compton is also revealing its new name as Compton Care – a new identity to reflect its changing approach and future direction.
It is one of the UK’s first to remove ‘hospice’ completely from its identity, with the aim of removing fear, challenging misconceptions, and ensuring more patients and their relatives get the care needed to live better lives, earlier on.
Compton launched more than 35 years ago, has supported almost 16,000 patients since 2000 alone.
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