Smart Organic Solutions, chief operating officer, Nigel Silcox; Chamber International export adviser Fiorella Duran-Robinson and Smart Organic Solutions chief marketing officer, Mark Polack
A manufacturer of essential oil health products has appointed overseas trade specialist Chamber International to help it boost global exports after breaking into the African market.
Bradford-based Smart Organic Solutions (SOS), which develops its natural and organic products in partnership with biochemists in the USA and India using the latest nanotechnology, is working with Chamber International to help it to increase exports by 40% in the next two years.
Founded in 2010 by operations director, Nigel Silcox, SOS, which has three staff, supplies its products through health shops and pharmacies as well as e-commerce and has built up a £250,000 turnover of which about 25% is from exports.
Sales and marketing director, Mark Polack, explained: “When our current product range was launched a few years ago, several customers asked us to send items to their friends and family overseas.
“We then undertook market research to identify the best countries to export to and were surprised that those in Africa showed most interest.
“We now have our products registered in Ghana, Nigeria, Uganda and the UAE. We have started exporting to Ghana and Nigeria and are negotiating with distributors in the United Arab Emirates (UAE).
“We recently exhibited at the Arab Health Fair in Dubai where we picked up some interesting enquires. There is a growing interest in natural and organic products and we believe that there is a significant overseas market we can supply.
“Chamber International has been very helpful and initially supported us with our registration process in various countries including Saudi Arabia, Dubai and Nigeria.
“We are looking forward to building our exports through Chamber International’s help with accessing the Enterprise Europe Network (EEN) and the Global Chamber Network. We are also working with the Department for International Trade.”
Smart Organic Solutions’ two main customer groups are holistic health practitioners and members of the public.
While the company does not make specific health claims for its products, it compiles and monitors feedback from holistic practitioners on the benefits to their patients.
The company’s products also include a natural nano blood cleaner, a tonic to support the immune system, a face and body tonic, a herbal soak and a new range to combat fatigue, inflammation and cardiovascular health.
Among the company’s agricultural products is Boost Crop Agro Charger which helps fertilizers work more effectively by increasing plants’ ability to absorb nutrients and water through their roots, so the amount of fertilizers can be decreased.
Another is Boost Natural Agro Clean, a natural crop protector and alternative to pesticides that eradicates harmful insects.
Chamber International director, Tim Bailey, added: “Smart Organic Solutions is a great example of a micro business developing sophisticated products with potential for global export.
“Our network of contacts in the UAE, Saudi Arabia and various West African countries have been asked to assist with introductions.
“There is huge consumer interest in this field and we look forward to helping the company increase exports worldwide.”
Chamber International helps hundreds of new and experienced exporters throughout the UK with a wide range of specialist services to make exporting easier and more cost effective.
That's why Chamber is partnering with the PD Ports Northern Powerhouse Export Awards 2019. Know a northern business doing great work overseas? Get them to sign up here.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement