A new fashion app uniting thousands of brands has launched in a bid to help online shoppers keep up to date with the latest clothes and accessories from their favourite brands.
After months of testing, and access to major brands including River Island, House of Fraser, Ted Baker and many more, Loomit has officially launched its iOS and Android apps to the wider public.
The company’s Instagram-like feed, which lets users follow their favourite brands, has already inspired thousands of users since its launch earlier this month.
Founder Ben Storey said: “The online fashion experience often makes it difficult to keep up with the brands we admire.
“We’re still faced with many different experiences, and having to search through thousands of items.
“Frankly, that’s not good enough, and we’re seeing that many online shoppers just aren’t enjoying themselves.”
He added: “Instead, we believe fashion should be about the experiences of discovery and serendipity – the online version of rifling through the aisles of your favourite store and happening upon that perfect item.
“We’ve already seen thousands of users flock to our app, as we allow them to discover new items from their favourite brands at their own leisure.
“Our customers are spending more time exploring on Loomit, and we invite anyone who loves fashion to join in!”
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