Sharp Electronics Europe Acquires Midshire

Sharp Electronics Europe Acquires Midshire

Sharp Electronics Europe has acquired Midshire, the Birmingham, Stockport and Cardiff based office technology reseller will now be operated as part of SBSUK.

This strategic acquisition gives SBSUK national sales coverage, gives a presence in Wales and strengthens its ability to sell its growing portfolio of Business Solutions to the commercial and public sector.

Sharp’s Business Solutions range includes Document Solutions (multifunction printers, print management and document management software), Visual Solutions (interactive and professional displays) and IT Services.

Midshire is one of the largest independent office technology resellers in the UK with extensive Document Solutions expertise and is also a leading provider of IT Services, Visual Solutions and Hosted Desktop.

Midshire will continue to operate as an independent business under its own brand name, and existing management and reporting structures will remain in place.

Phil Powell, Managing Director, Midshire Business Systems Ltd, said: “We are keen to expand what we do as a business and this deal provides us with the support of an international manufacturer and with it the long term investment and expertise to benefit our clients.”

Stuart Sykes, Managing Director SBSUK, said: “This acquisition is a key strategic milestone for SBSUK. Midshire has a very similar ethos to ourselves and focuses on market-leading service and forward thinking product offerings, making this a natural partnership. 

“This is a concrete statement of SBSUK’s ongoing commitment and ambitious plans for growth, as are the various initiatives and investments we are making with dealers through our indirect operation.

"If we are to reach our growth objectives, we need both the direct and indirect channels to grow significantly. Sharp remains wholly focused on making this happen in both channels as well as with our visual solutions and EPOS businesses.”

Rival company Unique Copiers, based in Telford, said they had received calls from Midshire customers concerned about the takeover.

Owner Adrian Casey said: “It is a difficult time of year for a lot of Midshire customers as there will be a lot of staff absence in schools over the holiday period.

“People are understandably concerned that they could return in September and be unaware of any impact this could have on the services they get or the prices they pay.

“I have already heard from three people who have been left in the dark about the takeover and want to know more about what it means for them - even though I don’t know any more than is in the news.

“If Midshire customers continue to be concerned about the lack of information about this takeover it could be the perfect time to think about your supplier."