A Manchester start-up is helping businesses to tackle the threat of cyber-attacks.
Launched earlier this year, Purplephish helps organisations address the issue of cyber security, shifting corporate focus to crime prevention rather than post-crime detection and its costly aftermath.
Purplephish provides software-based security awareness training and a simulated phishing platform, allowing business to roll-out real-world scenarios among their staff base, preventing cyber-attacks.
The accuracy of Purplephish's methodology is demonstrated in a new whitepaper written with Dr. Daniel G. Dresner, a Cyber Security expert from the University of Manchester. In the paper, Purplephish identifies effective end-user training as one of the biggest areas for effecting change in the fight against cybercrime.
Using its simulate, evaluate, educate, calibrate methodology, businesses can test employees’ susceptibility to cyber threats, discover the areas of exposure, educate through interactive training modules, and monitor over time, while pitting performance against industry peers.
Deploying attack simulations built and designed by security experts allows businesses to train users against real-life scenarios. This means employees are prepared for the threats they will face in a real-world environment and not just a classroom exercise.
In the fight against cybercrime, the market is seeing significant investment, demonstrating the importance and growth in the space.
Paul Kenyon, entrepreneur and Purplephish investor, said: “Cyber security is a rising challenge for UK businesses and will be a huge growth area over the coming years.
“With high profile cyber-attacks crippling organisations, such as the Wannacry attack on the NHS last year, the scale of the threat is clear. Human error and lack of education has been pinpointed in a number of studies, with 80% of businesses not addressing cyber training within their employee base. We see a clear opportunity to work with organisations of all sizes, helping them strengthen their approach to such business challenges.
“I firmly believe Purplephish can help shape this market, differentiated by their leading edge technology and unique approach taken to educating end users.”
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