Software development business Monochrome has expanded to Nova Sad, Serbia opening a new office and hiring seven people, with the support from the Department for International Trade (DIT).
Headquartered in Leatherhead, Surrey, Monochrome specialises in software development for a range of prominent international clients, including Thales Group, Microsoft and ServiceNow.
The business began exporting in 2014 and now works for firms in locations as diverse as Hong Kong, New Zealand, Norway and the United States.
Serbia appealed to the business because of its strong trade relationships with the US and the rest of Europe.
Nova Sad also has the second highest rated university in the country, lending a strong pool of talent to software companies operating in this region.
The business first began its exporting journey after receiving a £500 Export Finance grant from DIT, which funded a trade mission to New York four years ago.
With support from DIT International Trade Advisers, the business has built its network of contacts through several subsequent trade missions.
The success of Monochrome’s international expansion is being celebrated in DIT’s Exporting is GREAT campaign.
The campaign is currently showcasing 30+ UK businesses – from a range of sectors and regions – to inspire and support firms up and down the country to export.
Adrian Munn, director at Monochrome, said: “When we launched the business, we were aware of the increasing demand for digital services overseas.
“Yet, it wasn’t until we started going on trade missions that we saw the true extent of that demand.
“The thought of offering our services worldwide was exciting and motivated us to try our hand at exporting.
“Opening an office in an unfamiliar territory was intimidating at first, but our advisers at the Department for International Trade provided us with a wealth of knowledge on Serbian culture, regulations and its market.
“We haven’t looked back since and have high hopes for our future there. I’m sure if we can do it, other businesses can as well”
Ben Raby, head of the Department for International Trade’s South East region, said: “Monochrome is a prime example of a UK company seizing an opportunity and investing overseas in order to grow its exports.”
“It is no secret that the exporting process comes with some complexities, but we have International Trade Advisers on hand in the region and a network of staff in 108 countries to support aspiring businesses like Monochrome.
“We also hold a number of workshops and events that are built to find solutions to businesses concerns with exporting.”
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