Ronni Zehavi, CEO, HiBob
Business leaders from the tech sector look back at some of this year's top trends and predict what 2019 will bring.
Katy Leeson, MD, Social Chain
We predict more businesses will start to realise the importance of mental health, wellbeing and environment. With more millennials and gen Z joining the workforce (Experts predict that by 2020, millennials will make up 35% of the global workforce with Gen Z making up 24%. That’s more than half the entire workforce population.) businesses are going to have to start adapting to what they are looking for from their employers and from careers rather than the other way around.
To attract and retain talent, businesses will need to adjust to the tech-savvy, emotionally open, driven and entrepreneurial mind-set and not expect them to fall in line. Research shows that Millennial and Gen Z talents are after opportunities, recognition, communication and a work/life balance. Offering unlimited holidays, weekly yoga sessions and therapy (if it’s needed) allows everyone at Social Chain to build a work/life balance that is right for them. By allowing small things like flexible working, allowing people to work how and where they like and not feel the need to micromanage means we get greater respect and improved creativity from our team. I look forward to seeing other, more traditional businesses develop next year and ensure we continue to lead the way in building an environment that the modern workforce want to be part of.
Riya Grover, CEO, Feedr
I predict that we’ll see a continued rise in the personalisation of services through the use of AI and machine learning across all sectors in 2019.
In the food industry alone, tech is being utilised to optimise supply chains, user experience and delivery. The global food tech market will be worth $250.43 Billion by 2022, and I see 2019 as the year for fast-paced development of AI and machine learning to drive personalisation to fuel growth.
At Feedr, we’re using tech to get healthy food into workplaces. Our curated marketplace gives employees daily access to rotating, bespoke menus. Orders are then produced and delivered together, creating a personalised and scalable lunch service for the office.
We’re exploring the use of machine learning to drive menu personalisation, integrating AI which learns from people’s order behaviour to offer user-based menu recommendations, much like Netflix and Spotify. We see this as a big step in boosting the user experience and a way to drive increased loyalty for our product, so I expect to see other industries utilising AI and machine learning throughout 2019 too.
Ronni Zehavi, CEO, HiBob
It is clear that 2019 is going to bring a shift in businesses’ attitudes towards the health and wellbeing of their workforce. Not only is there growing recognition from employers that this needs to happen but more and more feedback from the workforce of today is making it clear that something needs to change. A recent survey found that companies that put the bottom line ahead of factors including personal development, company culture and helping society are clashing with their millennial workforce. Subsequently, employees feeling disengaged has lead to about 62% of this young, influential workforce quitting their jobs less than two years after joining a company.
However, while nearly 1 in 5 businesses plan to increase their investment in staff benefits, just over 80% intend to spend the same amount on this over the next two years; it is clear that there is still a great deal to be done. Technology needs to step up to support and bring to fruition what workers of today are demanding.
2019 will see employers making greater connections with their employees, using engaging and intuitive technology which provides them with unprecedented abilities to map the workforce of a business. At the same time, this technology will make employees feel heard and empowered. This is the mission and purpose our people platform aims to achieve; working to support industry leaders in recognising that millennials’ attitudes, values, and work-styles are changing the entire relationship between companies and their employees.
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