Meet the MD: Kieron Goldsborough of Narrative Integrated Communications

After starting his career as a junior graphic designer on Teesside, Kieron Goldsborough has held a number of senior roles across the region and has ended up at the helm of the newly renamed Narrative Integrated Communications. He told BQ about his career so far.

Describe your role to us.

I’m MD of Narrative Integrated Communications. My role varies from day to day and that’s what I love about it.

Some days I’m out helping the team pitch for new work and some days I’m in the office delivering brand or strategy projects.

Previous to the MBO in early 2014 I was Creative Director, I still love being involved in client work and see this as important to my role. Creativity is vital to our business and I try to use my background to make sure it permeates everything we do.

 

What is it the company does?

We’re a full service communications agency offering PR, Marketing, Media Buying, Creative and Digital. 

We help our clients to reach their commercial aspirations and tell their story more effectively using the full range of marketing communications tools.

As we have all services under one roof we can look at clients’ needs from every angle creating a unique, tailored narrative and it is this that sets us apart.

 

What do you believe makes a great leader?

A decisive person who is able to listen to others and doesn't sweat the small stuff.

 

What has been your biggest challenge in your current position?

Managing the speed at which the business has grown and the different directions in which it has expanded while ensuring we continue to offer clients exceptional service.

 

How do you alleviate the stress that comes with your job?

I run. I love the chance it gives me to clear my head. I live near Barnard Castle and it really is a stunning place to get out and enjoy the countryside on foot.

 

When you were little, what did you want to be when you grew up?

An artist or an astronaut. 

 

Any pet hates in the workplace?

Negativity

 

Where do you see the company in five years time?

The business has just rebranded to Narrative from Press Ahead; this was the logical thing for us to do as our business has evolved and grown so much over the last 18 months.

We feel the rebrand reflects the on-going transformation of the company into a full-service communications agency with an expansive digital offering.

We’ve got a plan of where we want to be in five years and it’s very exciting. I love the North East but our ambitions are not limited to just here – that’s all I’ll give away!

 

What advice would you give to an aspiring business leader?

Work hard and invest in really good people in your business, then trust them.

 

Where did you start your career?

I worked in bars and restaurants while I did my A’ Levels and Degree but my first big career step was working in the Communications Team at RPM in Darlington.

It showed me how important integrated communications are to a business and that investing in them is essential to the success of the organisation.

 

Give us a brief timeline of your career so far.

After leaving University I worked at a printers for a few months while I searched for my first role as a designer.

I got my first break working in the Communications Team at RPM before leaving to become Senior Designer at Bridge Design Group in Middlesbrough.

I then joined the team at the Evening Gazette before being promoted by Trinity Mirror to work across the region and manage the creative teams in Newcastle and Middlesbrough.

After 10 years at Trinity I left and set up Press Ahead Creative, in 2014 I lead an MBO and began transforming the business into Narrative.