Natural growth for nutrients firm

Natural growth for nutrients firm

A County Durham-based ethical nutrition firm is muscling its way into new markets after seeing revenue almost double.

Natural Nutrients, a manufacturer of health products including proteins used by fitness enthusiasts, has added four new members of staff to its team as it prepares to accelerate growth in 2016.

Owner Liam Sherriff who is also a successful personal trainer has ambitious plans for the company and is hoping to become the go-to supplement brand for cleaner more natural products.

The online retailer was set up by Sherriff and two partners, but the Chester-le-Street entrepreneur has since bought them both out and is preparing to take the company to the next level. 

Plans are already underway, with a new non-executive director Craig Newbigin on board and a move to new premises in Sacriston that will free the company up for expansion.

Sherriff said: “The fitness market has completely changed.  10 years ago, only the super-rich and celebrities had personal trainers and followed nutrition plans. 

“But now trainers are really popular and people are becoming increasingly conscious of what they are actually putting into their body, and the impact certain ingredients and foods can have on their health.”

He added: “We see vast growth potential for Natural Nutrients, and are hugely excited about what the future holds.

“We will be marketing the existing and several new products much more aggressively over the coming months, and we are in the process of exploring new partnerships that we think will provide the impetus for growth and exposure into more markets. 

“We hope to see another 50% growth year –on-year as we move into our third year.”

Natural Nutrients, which employs five people, was founded in 2012, but began trading fully in 2014.