Winning wine labels are works of art

Winning wine labels are works of art

A competition by a new food and drink business to design a label for its wine was so successful, it ended up choosing two winners instead of one.

Eat and Drink Italy sponsored a new prize at the recent RSW (Royal Scottish Society of Painters in Watercolour) Open Annual Exhibition – with the winning painting being used as the brand image for its ‘Tili’ wine collection.

More than 500 paintings were submitted, with 300 being exhibited.  The directors of the family run business then selected a shortlist of 12 for the competition.

And after not being able to separate the two favourite entries from revered artists, Pat Edgar and Paul Murray, the panel decided to plump for a draw with Edgar’s ‘Blue Dawn’ being created for white wines and Murray’s ‘Looking Out’ being used for the labels on the reds.

Eat and Drink Italy Director, Scott Morris, said: “The whole competition went brilliantly and seemed to be extremely well received by the artists and the RSW.

“It was hard enough getting down to the shortlist, never mind the final two and when it came to trying to choose between them it was just impossible. As soon as we talked about the option of having a different label for reds and whites we knew it made complete sense and I’m delighted we made that decision.”

The prize giving took place at a reception at the RSA Building in Edinburgh in late November and designers then set to work on turning the paintings into labels. The first exclusive bottles will now go on sale at Harrison’s Fine Wines in Crieff, and online in January.