Meet the MD: Raman Sehgal of ramarketing

Meet the MD: Raman Sehgal of ramarketing

As managing director of PR and marketing agency ramarketing, communication plays a key role in Raman Sehgal's day-to-day work. BQ caught up with him to find out what makes a great leader and what inspired him to launch the company.

What is it you do?

As managing director of ramarketing, I am responsible for the strategic direction of the company.

I also oversee the operational delivery of most business-to-business client projects and lead on national, international and pharmaceutical business development.  


What is it the company does?

We are a brand communications, digital marketing and PR agency that works with clients to help them get noticed, raise profile, enhance reputation and generate leads.

Our clients tend to use us as an outsourced marketing and communications team, or use our very specific services such as PR, social media, search engine optimisation, pay-per-click advertising or design.

We work in both business-to-business and business-to-consumer markets and have particular skill and experience within pharmaceutical, healthcare, leisure and retail sectors.


Give us a brief timeline of your career so far – where did you start, how did you move on?

My early career started working in-house with big brands including Heinz and P&G. I then returned to the North East and for four years worked across two Newcastle-based agencies as a senior account manager.

In 2008, I went back in-house to be head of marketing for an international pharmaceutical company.

After a couple of years, I launched ramarketing and since then we have grown from strength to strength.


What do you believe makes a great leader?

Focus, discipline and passion. Work is very important, but life is about balance and family always comes first in my view, so as a leader I think by recognising this and giving my staff flexibility, it makes them work harder as we are client-focussed and always get results.

I also think as a leader you have to lead by example by being part of daily office life; however it’s important to step back to look at the strategic direction and put plans in place to achieve business goals.


What has been your biggest challenge in your current position?

Finding the right people that fit with our company culture and brand values can be tricky, which makes recruitment a challenge.

It is also difficult to place staff in a particular position if they work across several sectors, and of course managing existing clients whilst also looking for new business can be a bit of a juggling act.


How do you alleviate the stress that comes with your job? 

I enjoy spending time with my family, friends and I like to keep fit. I recently completed the Berlin marathon and I found training for this cleared my head and gave me a focus.

Although I have to say I don’t find my job particularly stressful as I really enjoy it and plan ahead so I know the prioritises each day. My wife, Selena, is a doctor… now that’s a stressful job!


When you were little, what did you want to be when you grew up?

A footballer. As a youngster I used to play all the time and still do on a weekly basis. And I still think I can make it to the premier league!


Any pet hates in the workplace? What do you do about then?

I don’t have many pet hates; but one thing I dislike is when the ‘little jobs’ don’t get done, as it makes me think what about whether the bigger tasks are being done.


Where do you see the company in five years time?

In five years time it will be great to have more international clients and become a more refined version of what we are today. I’d like to keep the same culture and values that we work very hard on creating.

At the same time, I’d like to keep helping local and national companies grow, create wealth and job opportunities, which is something people don’t always appreciate about marketing.


What advice would you give to an aspiring business leader?

Make sure you have a plan of action and there’s a clear understanding of the chosen market.

When I lecture and deliver presentations I always say think about how to reach your target audience and do it in a better and more creative way than what already exists.